Detroit as a Brand

Posted by on Jan 20, 2014 in branding, marketing | No Comments
Detroit as a Brand


Aidan Lewis’ article, Detroit: The branding of a bankrupt city picks up on how companies are using the name of the city to sell their products. “It stands for a brand of determination and a general refusal to quit.” Tim Calkins, from the Kellogg School of Management quoted in the article, stated that: “If you associate yourself with Detroit, you’re associating yourself with a struggle, with managing through difficult times…[Your brand] becomes a brand you want to root for, and a brand you hope will be successful” Well known US brands such as Chrysler, Shynola and Carhartt are using this as their USP. Chrysler’s 2011 Super Bowl advertisement ended with the slogan […]

The Death of the Logo

Posted by on Nov 3, 2013 in branding, creative strategy, design, marketing | No Comments
The Death of the Logo


  ‘Logos are a hangover from another time. They need to be shaken off, moved away from, de-focused.’ Simon Manchipp, Director at Someone. Have logos become ‘pricey doodles’? Simon Manchipp seems to think so in his article: Logos are Dead . You don’t have to go far to on Google Image search to find a plethora of generic one size fits all logos available to buy. Where the uniqueness out there? Michael Johnson (Johnsonbanks) Doesn’t seem to think that the logo is dead. However, he does think that there is too much of a sheep mentality when it comes to branding –  there’s plenty of ‘samey’ looking tourism and university logos […]