Goodbye Information Age, Hello Conceptual Age

Posted by on Nov 2, 2013 in creative strategy, design | No Comments

Quite an interesting article in Wired: Revenge of the Right Brain by Daniel K Pink.

“In a world upended by outsourcing, deluged with data, and choked with choices, the abilities that matter most are now closer in spirit to the specialties of the right hemisphere – artistry, empathy, seeing the big picture, and pursuing the transcendent.”

Okay, so this article was written back in 2005. However, there’s a rather interesting discussion here as Pink Points out : We’ve created and lived through the ‘Information Age’ which utilised the logic of our left brain and that we are now living in a ‘Conceptual Age’, governed by artistry, empathy, and emotion.

This chap argues, that our economies have long been built on computer based logic and sequential abilities of the Information Age. So, could there now be wiggle room in our economies to really utilise our right sided inventive and empathic abilities. After all, since 2005, social media has engrained itself into our everyday culture. Facebook, needs those trite emotional outpourings and twitter needs our angry rants… as there’s money to made from those.

Also, Pink highlights that since the rise of overseas outsourcing – narrow left-brain work such as basic computer coding, accounting, legal research, and financial analysis is migrating across the oceans at low cost, it frees up employees and researchers in the UK to have a more holistic approach. We also have software that can free up laborious legal research – routine functions are routinely being handed over to machines

‘…After a few generations in the Information Age, many of our high concept, high touch muscles have atrophied. The challenge is to work them back into shape…’

After all, we weren’t bogged down with menial number crunching way back when, we were busy creating stories and inventing.

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