A New Direction in Marketing?

Posted by on Jan 31, 2014 in marketing | No Comments

Article: What If Your Autonomous Car Keeps Routing You Past Krispy Kreme? On a future road trip, your robot car decides to take a new route, driving you past a Krispy Kreme Doughnut shop. A pop-up window opens on your car’s display and asks if you’d like to stop at the store. “Don’t mind if I […]

Detroit as a Brand

Posted by on Jan 20, 2014 in branding, marketing | No Comments
Detroit as a Brand

Aidan Lewis’ article, Detroit: The branding of a bankrupt city picks up on how companies are using the name of the city to sell their products. “It stands for a brand of determination and a general refusal to quit.” Tim Calkins, from the Kellogg School of Management quoted in the article, stated that: “If you associate yourself […]

The Death of the Logo

Posted by on Nov 3, 2013 in branding, creative strategy, design, marketing | No Comments
The Death of the Logo

  ‘Logos are a hangover from another time. They need to be shaken off, moved away from, de-focused.’ Simon Manchipp, Director at Someone. Have logos become ‘pricey doodles’? Simon Manchipp seems to think so in his article: Logos are Dead . You don’t have to go far to on Google Image search to find a plethora […]